Supply Chain Consultants // Management Services

Competitive Intelligence

An in d epth knowledge of existing and potential competitors is critical to sound business and marketing planning.

Most companies would expect their own sales and marketing department to evaluate competitor strengths and weaknesses relative to product quality, service, pricing, marketing strategies, selling effectiveness and customer attitudes.

In fact, without this market and business intelligence it is difficult to predict their next moves, exploit their weaknesses and undermine their strengths.

Therefore, in an extremely competitive marketplace it is often imperative that a company benchmarks how its competitors' suppliers are performing relative to its own.
Sometimes, these differences could be the key
competitive advantage that a company needs to establish a winning position in the marketplace.

For example, it is invaluable to know their supplier names; their competitiveness; capabilities; their production capacities; their quality and service levels; what R&D initiatives they are involved with; their profitability; and who owns the equity in their business.

If you require any further information about our project management services or wish to know how our competitive intelligence solutions might benefit your company, please e-mail Paul McVeigh at paul.mcveigh@supplychainconsultants.co.uk or alternatively telephone Paul on 44 (0)1788 541505

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